Charms for change

Choose a charm that makes a positive change with an empowering engraving

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Pandora for UNICEF

As part of a three-year collaboration with UNICEF to support young voices, Pandora has designed a special charm for International Women’s Day on 8 March that carries an important message that goes beyond the day itself. You can help by purchasing this new charm.

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Show what’s important to you

Wear the Pandora for UNICEF We Can Do Anything charm on your Pandora Moments bracelet to proudly show that together we can create positive change by supporting UNICEF. Pandora will donate $16 of the purchase price of every charm sold between 5 March and 30 April 2020 to UNICEF’s work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programs. The limited edition charm is available online and in Pandora stores worldwide from 5 March, subject to availability.

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Help girls reach their full potential

The world is home to 600 million adolescent girls aged 10-19. One in six of these girls is not in secondary school. With the right resources, opportunities and an enabling environment, they can go on to fulfil their potential. Join Pandora in supporting UNICEF’s work to empower girls and young women to get an education and achieve their dreams.

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Charms for change

Pandora has created the Charms for change initiative to promote important causes around the world and support UNICEF to empower young people, especially girls. Choose a charm that supports positive change.

Join the conversation at @theofficialpandora and support #PandoraForUNICEF with #CharmsForChange

Support young voices: For every Pandora for UNICEF charm sold between March 5 and April 30, 2020, Pandora will donate $16 of the purchase price per charm to support UNICEF’s work for children and young people including education, gender equality, rights awareness, personal empowerment and civic engagement programs, up to a maximum donation of $20,240.00 from US sales (and up to $403,376 worldwide, including US maximum).UNICEF does not endorse any company, brand, product or service. No portion of your purchase will be tax-deductible to the purchaser. Learn more at https://us.pandora.net/en/discover/stories/pandora-for-unicef/.