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Love with a modern twist

In developing and designing this year's Valentine's Day collection, PANDORA creative directors Francesco Terzo and A. Filippo Ficarelli looked beyond how we traditionally think of love. This collection brings something for those who are looking for the perfect love gift for their loved one, but there are also pieces that embrace the love of family, friends and self.


"Now, it’s not just about being in a relationship, it’s also about self-love, family and friends. We were inspired to look at the reality and notion of love with diversity in mind.”

A new dimension of being loved

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Drawing inspiration from the true nature of love – boundless, beautiful and imperfect – we reshaped the iconic PANDORA heart into a new asymmetric one. It represents that love can come in any shape or form, it breaks stereotypes, and it shows us that we are perfectly imperfect.                    

Our new asymmetric heart is a key part of our Valentine's Day collection this year. We felt it's time to recognise that Valentine's Day should be a celebration of not only traditional forms of relationship love but of all types of love – be that with friends, family, or just yourself.

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You Are Loved Heart Padlock Bracelet
No. 597806
$75.00
 
Sterling Silver Mesh Bracelet
No. 596543
$65.00
 
Sterling Silver Bangle Bracelet
No. 590713
$65.00
 
Sparkling Arrow & Heart Charm , Red & Clear CZ, Royal Purple Crystals
No. 797827CZMX
$55.00
 
3x Asymmetric Hearts of Love Charm, Red & Pink CZ, Royal Purple Crystals, Crimson Red Enamel
No. 797838CZRMX
$50.00 x 3
 
2x Asymmetric Heart of Love Charm, Mixed Enamel
No. 797820ENMX
$55.00 x 2
 
Love Notes Charm, Clear CZ & Crimson Red Enamel
No. 797835CZ
$55.00
 
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4x Sparkling Arrow Necklace, Clear CZ
No. 397795CZ
$75.00 x 4
 
Sterling Silver Chain Necklace, Adjustable
No. 590412-45
$40.00
 
Asymmetric Heart of Love Charm, Mixed Enamel
No. 797820ENMX
$55.00
 

"Symmetrical hearts are picture perfect, but the asymmetrical heart shows our fascination with imperfection. For example, we find the word LOVED linked to friendship is super interesting. Gifting an asymmetric heart to a friend shows a different dimension to love."

The power of Cupid's arrow

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Traditionally, when Cupid draws his bow and lets his arrow fly, the one who is struck is overcome by the power of love. In a contemporary context, we are using the iconography of Cupid's arrow to symbolize the love you might feel towards anyone that you truly care for. Letting Cupid's arrow fly to the heart of a friend, a family member or even to yourself sends a real message of being loved.

"Cupid is a major symbol in this collection, but mixing traditional elements of love in a modern way for a broader message of love."

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Silver Beaded Necklace Chain
No. 397210
$75.00
 
Cupid & You Charm, PANDORA Shine™, Clear CZ
No. 767796CZ
$65.00
 
PANDORA Shine™ Necklace
No. 367080
$165.00
 
Arrow of Cupid Charm, PANDORA Shine™
No. 767812
$55.00
 
Medallion of Love Ring, PANDORA Shine™
No. 167823
$55.00
 
You Are Loved Heart Padlock Bracelet
No. 597806
$75.00
 
Limited Edition Arrow of Love Charm, Clear CZ
No. B801113
$80.00
 
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2x Sterling Silver Chain Necklace, Adjustable
No. 590412
$40.00 - $55.00 x 2
 
Cupid & You Charm, PANDORA Shine™, Clear CZ
No. 767796CZ
$65.00
 
Limited Edition Arrow of Love Charm, Clear CZ
No. B801113
$80.00
 
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2x You Are Loved Heart Padlock Bracelet
No. 597806
$75.00 x 2
 
PANDORA Shine™ Sliding Bracelet
No. 567110CZ
$200.00
 
Cupid & You Charm, PANDORA Shine™, Clear CZ
No. 767796CZ
$65.00
 
Loved Script Charm, PANDORA Shine™
No. 767831
$65.00
 
Loved Script Bracelet, PANDORA Shine™
No. 567804
$90.00
 

You are Loved

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There is love, and then there is 'being loved'. One is an idea, and the other is something that makes you feel and experience the world in a whole new way. For this year's collection, we wanted to focus on the feeling of being loved. 

'Loved' is essential wording and an empowering twist on the traditional message of 'love' that you will see this Valentine's season. 'Loved' is inclusive, tangible, and something that you can feel. It is written on many of the designs in this collection in places that aren't always obvious – secretive and personal. It reminds us that the only thing stronger than love, is being loved.

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Silver Beaded Necklace Chain
No. 397210
$75.00
 
Arrow of Cupid Charm, PANDORA Shine™
No. 767812
$55.00
 
Loved Script Ring, PANDORA Shine™, Clear CZ
No. 167799CZ
$65.00
 
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Silver Beaded Necklace Chain
No. 397210
$75.00
 
2x Sterling Silver Chain Necklace, Adjustable
No. 590412
$40.00 - $55.00 x 2
 
Loved Script Necklace, PANDORA Shine™
No. 367818
$100.00
 
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Loved Script Necklace, PANDORA Shine™
No. 367818
$100.00
 
Necklace Chain, Sterling Silver & 14K Rose Gold
No. 580413
$100.00 - $180.00
 
Arrow of Cupid Charm, PANDORA Shine™
No. 767812
$55.00
 
Cupid & You Charm, PANDORA Shine™, Clear CZ
No. 767796CZ
$65.00
 
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