As PANDORA unveils its new Pre-Autumn 2018 collection, we catch up with creative directors Francesco Terzo and A. Filippo Ficarelli for a chat about the collection and the inspiration behind it.
Designed to celebrate women
A celebration of the hallmarks of personal style and the art of communicating it in iconic and individual ways, the new 2018 Pre-Autumn Collection delves deeper into PANDORA’s rich heritage to create timeless and feminine jewelry.
“Deeply personal like handwriting, every woman has a unique way to wear and style jewelry. We want to inspire women to express themselves in ways that feel true to them, whether it’s with delicate, feminine designs or party-ready statement pieces, or both. We wanted to design jewelry that can be stacked, mixed and matched; something that works round-the-clock,” explain Francesco Terzo and A. Filippo Ficarelli about their thoughts behind their second collection for PANDORA.
At the heart of the new collection lie iconic PANDORA elements—the logo, the heart and the pavé detailing—reworked to contemporary codes and combined with innovative, customizable features that allow women to show their signature style throughout the day. “Every woman is multifaceted, and jewelry should reflect that,” they say. “That’s why our new collection is all about personalization: Women can take their looks from day to night in the blink of an eye just by flipping a piece of jewelry, stacking or adding new dimensions to bracelets and necklaces with charms.”
Launching now, the new collection enables women to express different sides of themselves in a playful way thanks to reversible, moveable and customisable details that mix, match, reverse, flip, spell and combine.