Love, Francesco and Filippo, Pandora's VP Creative Directors
Why Invest in Gold-plated Jewelry?
If you’re seeking an affordable, yet luxurious statement piece to add to your ensemble, 14k gold-plated jewelry may just be your answer. We use 14k gold for our gold-plating. Only gold that is 9k or more is considered "gold." The higher the karatage, the more pure gold it contains and the thicker the gold layer, the longer it maintains its finish. Gold-plating can be extremely thin, so micron thickness is very important.
At Pandora, the thickness of our gold, our base metal and our plating process all adhere to industry standards. These techniques have been perfected over time and impart a true sense of history and craftsmanship into each and every piece we make. Plus, the plating process adds an extra layer of protection to your jewelry against tarnishing, oxidation, and corrosion. This way, when you wear a plated piece from Pandora, you're actually wearing a piece of jewelry history. And because of our dedication to craftsmanship, you can love your jewelry longer.
For an extended lifespan of your plated pieces, we recommend storing them in a separate jewelry box or pouch to protect them from scratches. And remember to remove your jewelry before swimming, bathing, or working out. This way, there is less chance of your jewelry oxidizing and turning dark in color.