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Make it personal

Pandora jewelry is all about expressing who you are through your style. Give a voice to your loves through pieces that remind you of everything you are and everything you love.
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The color of your days

Color has been used since the turn of time to symbolize so many different things. Bringing the colors we are naturally drawn to into our lives (and our jewelry!) reflects our personalities and makes a style statement at the same time.

Choose your colour

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Black
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Pink
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Blue
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Green
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Multicolor
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THE ZODIAC

What is your Zodiac sign?

Zodiac signs hint at personality traits and the unique quirks that make us who we are. Our latest collection profiles the 12 star signs of Western astrology.
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Pandora World

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Sustainability

Sustainability

As the world's largest jewelry maker, we are determined to reduce our climate footprint and committed to being carbon neutral by 2025. Discover our sustainable practices.
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Craftsmanship

With every new Pandora collection, we push to raise the bar for jewelry design and craftsmanship even more.
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Materials

Materials

Pandora puts a lot of love into finding not only the best materials for each jewelry design but also those that help protect our planet.
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